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Biomarkers May Help Predict Risk Of Alzheimer Disease In Patients With Mild Cognitive Impairment
Several cerebrospinal fluid (CSF) biomarkers showed good accuracy in identifying patients with mild cognitive impairment who progressed to Alzheimer disease, according to a study in the July 22/29 issue of JAMA.

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Pharmaceutical Marketing Society Launches New Digital Media Awards 2009

The Pharmaceutical Marketing Society is pleased to announce the launch of an all new Digital Media Awards, to be held in October 2009 in London. The inaugural Digital Media Awards, launched by the Society that brings the Pharma Industry the leading event in the awards calendar, the Annual Advertising Awards each January; will showcase the very best in digital media and celebrate excellence in this rapidly growing genre of communications in the Pharma and healthcare industry. In house Pharma company teams as well as digital media and technology specialists, advertising, communications, PR and medical education agencies will be invited to submit work to a wide variety of categories. These will include online education, emerging technologies, e-detailing, corporate and product websites, patient support initiatives, e-learning and a more. Entries to this exciting, new awards competition will be judged by a panel of experts from the industry and agency world and provide companies with a chance to enter work into an industry competition that may not have been suitable for existing awards. Pharmaceutical Marketing Society


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